Roya for
Consumer Goods.
Every account team walks in knowing what changed, why it likely did, and what to do next — sell-out, shipments, promos and the plan, joined.
Book a demoFlag · High
Consumer Goods
Body wash down 6.2% week-on-week in the South — Halcyon Value Stores
sell-out −6.2% · shipments flat · no promo live
Drafted for you — unsent
Note to the buyer: the 40 stores that lost the item in the reset, the competitor price move beside it, and the ask — restore coverage before Thursday's meeting.
Draft · to the Halcyon buyer
Assembling…
01 · The problem today
The buyer pack is stitched together by hand.
One account manager · one morning
Eight senders, one person
- 07:12
Weekly sell-out file lands
Retailer POS
- 07:48
Two lines flagged short for Thursday
Supply
- 08:05
Promo P_0141 needs approval today
Trade promotion
- 08:31
Nine deductions opened against last quarter
Finance
- 09:14
“Why is body wash down in the South?”
The buyer
- 09:40
Forecast revision needs your sign-off
Demand planning
- 10:02
Display missing at 40 stores
Field sales
- 10:25
Deck for Thursday — where are we?
Your lead
The account view is rebuilt by hand before every meeting.
What it takesHalf a morningEvery week, every account
02 · How it runs with Roya
What changed, why, and the note to the buyer drafted.
Consumer Goods
Run at 06:30
Body wash slipped in the South. The likely why is ranked.
Coverage, not demand — 40 stores lost the item in the reset.
- Sell-out, week
- −6.2%
- South region
- Shipments, same week
- flat
- no promo live
- Open findings
- 3
- 2 high
- Checked, nothing found
- 18
- this morning
Body wash · South · week-on-week
The likely why, ranked
Sell-out −6.2% · shipments flat
- 01Store coverage40 stores lost the item in the reset · −4.1 ptsLeading
- 02Competitor pricerival at $3.99 since MondaySecondary
- 03On-shelf availabilityout of stock in 1.9% of storesMinor
Candidate drivers — context, not a verdict
What needs you
- HighBody wash down 6.2% week-on-week — SouthCoverage is the leading candidate: 40 stores dropped the item in the reset. Not demand.
- HighA display you both signed is in 12% of committed storesThe joint plan's week-34 milestone, and the review window closes this month
- MediumA deduction cites no promotion — DED_077$37,500 against a promotion the trade system has no record of
Nothing has been sent. Each one is waiting for a person.
03 · What it checks
Continuous review instead of the night before the meeting.
From the systems you already run
- Week 34 sell-out — three of eleven markets restated since last weekSyndicated panel · 07:12
- Store 4471 filed as STORE 4471, Store #4471 and 4471Retailer POS · 07:12
- Shipments to the South, week 34 — flatERP · 07:12
- No promotion live on body wash in the SouthTrade promotion · Standing
- Nine claims citing promotions the calendar has no record ofDeductions · Sep 17
Same thing, different systems
Whether a store in the syndicated panel, a store in the retailer's feed and a location on your master are the same store
Standing, every weekday
Flag a product line falling past its threshold in any region, with the candidate drivers ranked.
Checks and thresholds change by asking. There is no builder to learn.
At this morning's run
High
Body wash down 6.2% week-on-week in the South — Halcyon Value Stores
Sell-out is down 6.2% week on week while shipments are flat and no promotion ran, so this is not demand. Forty stores lost the item in the reset, and the plan you both signed commits to coverage.
Drafted for you
Halcyon buyer — body wash, South
Draft · to the Halcyon buyer