Roya for
Media.
Time for media to be data-driven. Every ad, every audience, every placement optimized for success by Roya’s logic engine, mobilizing your data.
Book a demoCommunity is not live on its start date.
Two lines off plan overnight. The morning note is drafted.
The end-card carried the result. The opening is flat.
Swap drafted: hold the end-card, rebuild the open.
2.4M of 4.4M reach is the same people.
Bought twice on three platforms. Brief drafted.
01 · How it is, how it can be
Spreadsheets are so 2008.
Tracking where the money moves means checking nearly a dozen platforms and bringing it back into a sheet. Each one reports on its own schedule, so the whole picture arrives last.
| Line | Flight | Platform | Status |
|---|---|---|---|
| P-1007 | SEP 21 | Social | Check platform |
| P-2044 | OCT 6 | Video DSP | Check platform |
| P-2051 | OCT 6 | Programmatic | Check platform |
| P-3010 | SEP 23 | Short-form | Check export |
| P-3102 | SEP 23 | Community | Check export |
| P-4008 | OCT 13 | Retail DSP | Check spreadsheet |
| P-5001 | OCT 20 | CTV direct | Check spreadsheet |
Two lines off plan overnight, and a fee running ahead of plan on a third. The morning note is written.
02 · Our product suite
Three products to make media AI native.
Each one stands on its own. Take one, and add the others later or never. They share one foundation, so a second product is configuration, not a build.
Automated QA
Every line held to the plan while the flight is live.
Does not need your creative library or your first-party data.
Creative Intelligence
Which part of the ad did the work, on which line.
Does not need identity resolution or any first-party data.
Cross-Platform Audience Insights
The same people across walled gardens, counted once.
Does not need Automated QA. Runs on its own.
03 · Automated QA
Every line. On time. On plan.
One campaign, one morning, nothing sent without you. Roya reads every platform the campaign runs on, holds every line to the plan, and drafts what needs a decision.
Every platform the campaign runs on, read on its own cadence.
API where the platform allows it, a scheduled export where it does not, a file where that is all there is.
Every line, against the plan it was booked on.
Nine questions asked of every line. Live on time, pacing to the curve, right audience, right creative, fees inside plan, verification clean.
Off plan overnight. Drafted by morning.
What needs a decision arrives with the source shown and the note already written. Nothing is sent. You approve, edit, or dismiss.
The morning note, already written. One click into your email.
Daily, weekly, monthly on the same spine. Every chart and table ready for the client deck.
| Line | Flight | Platform | Status |
|---|---|---|---|
| P-1007 | SEP 21 | Social | Check platform |
| P-2044 | OCT 6 | Video DSP | Check platform |
| P-2051 | OCT 6 | Programmatic | Check platform |
| P-3010 | SEP 23 | Short-form | Check export |
| P-3102 | SEP 23 | Community | Check export |
| P-4008 | OCT 13 | Retail DSP | Check spreadsheet |
| P-5001 | OCT 20 | CTV direct | Check spreadsheet |
Two lines off plan overnight, and a fee running ahead of plan on a third. The morning note is written.
Two lines off plan overnight. Community is not live on its start date. Social is carrying an audience the plan did not specify. Short-form is over-pacing on cheap inventory, and the wrapped fees are running ahead of plan with it. Everything else is on plan.
Ask it any of the nine
Nine questions. Every line. Continuously.
Short-form is 12% ahead of the curve. Everything else is inside tolerance.
Checks and thresholds change by asking. There is no builder to learn. A wrong flag corrects the rule.
04 · Creative Intelligence
Which part of the ad did the work.
No platform reports below the level of the whole ad. Roya reads the cut by component, against the lines it ran on, and drafts the swap. Pick a component to read it.
Below its own baseline on every line it ran on. Spend held flat.
Hold the end-card. Rebuild the opening. Split the next flight so the two can be told apart.
The opening frame is down 41.5% at worst.
Component is a field on the asset in the creative library, not something read off the video.
Four assets carry the opening frame. All four are flat.
- HRV-31 Harvest Table Hero 30sopening · video 30s · 3 platforms$41,732 · 1.20%
- HRV-32 Harvest Table Problem 15sopening · video 15s · 3 platforms$35,353 · 0.85%
- HRV-33 Harvest Table Voices 15stestimonial · video 15s · 2 platforms$12,596 · 1.09%
- HRV-34 Harvest Table Carouselend-card · carousel · 1 platform$4,746 · 1.42%
05 · Cross-Platform Audience Insights
The same people, counted once.
Each walled garden knows your customer as something different, and none will tell another what it saw. Roya joins them on your own data, inside your walls, and nothing goes back out.
Platform A
Knows your customer as a hashed emailPlatform B
Knows your customer as a device graphPlatform C
Knows your customer as a logged-in profileNo garden can draw the edge of the audience, so reach and frequency cannot be told apart. Add the platforms up and the same person is counted three times.
3.8M impressions reached 1.9M people. Frequency is 2.0, not the 1.2 each platform reports.
Weeknight planners is 74 days old and still being spent against every day.
- Weeknight plannersPlatform A · 180-day site visitors74 days
- Purchasers · 12 monthsPlatform C30 days
- Buyers · customer matchPlatform B21 days
- Site visitors · 60 dayPlatform A17 days
- Category browsersPlatform C8 days
Its overlap with Batch cookers is now 38%, against 11% when it was built.
2.4M of 4.4M reach is the same people, bought on three platforms. The brief: one audience with an edge, the frequency cap that follows from it, and a rebuild of the audience that is 74 days old.
06 · A day in the life
A day with Roya.
One product changes the morning. Three change the afternoon, because each one works on what the others already found. Switch them on and off and the day fills in. Press any event to read it.
Nothing has run yet.
It plays itself from here.
07 · All three together
Your tools, your data, one logic.
Every system the campaign runs on, read together. The plan, the taxonomy and the thresholds your team already uses, applied on every pull. Three products waiting on one person.
- Every credential, issued inside each platform
- The plan and the sheets
- The off switch, without our involvement
- One instance, yours only
- Refreshed continuously
- An audit record of every read
- Nothing flows back to any platform
- Nothing is sent without a person
- Only the finding leaves your walls. The records stay put.